Tell Procter & Gamble to stop flushing our forests!

Tell Procter & Gamble to stop flushing our forests!

Kimberly-Clark just committed to more sustainable sourcing for toilet paper. Tell P&G to do the same.

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Kimberly-Clark just committed to more sustainable sourcing for toilet paper – tell P&G to do the same.

A tree harvester parked in a clearcut area of boreal forest near Dryden in Northwestern Ontario, Canada, June 2019.

Photo: River Jordan for NRDC

Kimberly-Clark, maker of Kleenex tissue and Cottonelle toilet paper, recently adopted a new policy that steers the company away from sourcing fibers from old growth and primary forests, like the primary forest in the Canadian boreal, to make its products.

Kimberly-Clark is one of Procter & Gamble (P&G)’s biggest competitors. Now is the time to call on P&G to stop making its toilet paper almost entirely from forest fiber, fueling forest degradation, and instead use more sustainable alternatives.

As one of the major purchasers of pulp from the boreal forest of Canada, P&G must change its ways if we are to have any hope of preserving this irreplaceable forest and combating the climate crisis.

The boreal forest is essential in the fight against climate change, holding more than twice as much carbon as the world’s oil reserves. The boreal is the homeland of hundreds of Indigenous communities and provides vital habitat for threatened species like the boreal caribou.

But widespread industrial clearcutting for forest products like P&G’s Charmin toilet paper is destroying more than one million acres of the boreal each year.

Following a complaint filed by NRDC, P&G now faces the prospect of scrutiny from the Securities and Exchange Commission for misleading shareholders regarding its wood pulp sourcing practices. In the meantime, we must ratchet up public pressure on the company to change course.

Tell P&G President & CEO Jon Moeller enough is enough — send a letter today.