Tell Procter & Gamble: Stop Flushing Forests for Profit

Procter & Gamble (P&G) is driving the degradation of Canada’s boreal forest to make disposable tissue products like Charmin toilet paper and Bounty paper towels. This climate-critical forest stores massive amounts of planet-warming carbon and supports wildlife and Indigenous communities.

P&G has a new CEO—and that makes this a key moment for public pressure. Tell the company to stop forest destruction and commit to truly sustainable tissue products.

Send your letter to P&G’s new CEO now.

Tell P&G’s new CEO to change course and protect forests.

Heavy machinery and pile of clear-cut trees against a background of blue skies and green trees.

River Jordan for NRDC

Procter & Gamble (P&G), maker of Charmin, is one of the worst exploiters of carbon-rich, old-growth forests like the Canadian boreal for disposable, unsustainable tissue products.

More than 1 million acres of the Canadian boreal forest are logged every year in part to produce toilet paper, paper towels, and facial tissue. This climate-critical forest stores massive amounts of planet-warming carbon, supports Indigenous communities’ ways of life, and provides wildlife habitat.

Public pressure works. Competitors like Kimberly-Clark have committed to moving away from sourcing fiber from old-growth and primary forests after sustained advocacy from thousands of NRDC supporters like you. But P&G has yet to do so.

As one of the world’s biggest toilet paper manufacturers, P&G has enormous influence over forest degradation... or protection. With a new CEO now in place, the company faces a clear choice. Speak out and demand that P&G stop sacrificing forests and commit to truly sustainable tissue products.

CTA

Your Message

Subject Chart a new course for more sustainable tissue products

Dear Mr. Jejurikar,

Message Body

I’m writing as a concerned consumer urging Procter & Gamble  to stop sourcing fiber from climate-critical forests to produce disposable tissue products like toilet paper, paper towels, and facial tissue.

Each year, more than 1 million acres of Canada’s boreal forest are cut down, in part to meet demand for disposable paper products. This forest stores enormous amounts of carbon, supports threatened wildlife like boreal caribou, and is the homeland of hundreds of Indigenous communities. When it is clearcut, carbon that has been locked away for millennia is released, worsening the climate crisis.

As one of the world’s largest toilet paper manufacturers, P&G has significant responsibility for the damage caused by forest degradation — and significant power to change course. While competitors like Kimberly-Clark have begun moving away from sourcing from old-growth and primary forests, P&G continues to fall behind with policies that enable ongoing forest destruction. Your own Charmin Ultra Bamboo product shows that P&G can do better — but incremental alternatives are not enough.

As P&G’s new President and CEO, you have a critical opportunity to lead. I urge you to commit to ending sourcing from old-growth and primary forests and to rapidly increasing the use of recycled content and other truly sustainable fibers in P&G’s tissue products. 
 
Consumers are paying attention—and we expect action. It’s time for P&G to stop flushing forests for profit and take responsibility for protecting irreplaceable ecosystems.

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