Tell the CEO of Procter & Gamble to stop flushing the boreal forest down the toilet! You'll also earn 20 points on Propeller if you take action!
Photo: River Jordan for NRDC
Most consumers don’t know that their toilet paper probably contains pulp made from old-growth forests. That’s what Procter & Gamble is counting on as they use hundreds of thousands of tons of clearcut forest fiber from Canada’s majestic, climate-critical boreal forest every year.
P&G fuels a tree-to-toilet pipeline for its Charmin toilet paper brand that is impacting Indigenous communities, destroying the habitat of wildlife like the iconic boreal caribou, and eviscerating this unspoiled forest — one of our last great defenses against climate change.
But after a landslide majority of voting shareholders — 67 percent — called on P&G to pledge to eliminate deforestation and the degradation of intact forests from its supply chain, P&G instead increased the share of boreal fiber in its products.
If P&G won’t listen to its own shareholders, then we’ll drum up a major consumer backlash so large they’ll be forced to pay attention.