Tell Charmin: Nature’s calling, and she wants her forests back!

Tell Charmin: Nature’s calling, and she wants her forests back!

Procter & Gamble fuels a tree-to-toilet pipeline for its Charmin toilet paper brand that is impacting Indigenous communities, destroying the habitat of wildlife like the iconic boreal caribou, and eviscerating one of our best natural defenses against climate change.

Help raise a resounding public outcry in defense of the boreal and demand that P&G stop flushing our last intact forests.

Tell the CEO of Procter & Gamble to stop flushing the boreal forest down the toilet!

Tell the CEO of Procter & Gamble to stop flushing the boreal forest down the toilet!

Stop destroying the Boreal!

Photo: River Jordan for NRDC

Most consumers don’t know that their toilet paper probably contains pulp made from old-growth forests. That’s what Proctor & Gamble is counting on as they use hundreds of thousands of tons of clearcut forest fiber from Canada’s majestic, climate-critical boreal forest every year.

P&G fuels a tree-to-toilet pipeline for its Charmin toilet paper brand that is impacting Indigenous communities, destroying the habitat of wildlife like the iconic boreal caribou, and eviscerating this unspoiled forest — one of our last great defenses against climate change.

But after a landslide majority of voting shareholders — 67 percent — called on P&G to pledge to eliminate deforestation and the degradation of intact forests from its supply chain, P&G instead increased the share of boreal fiber in its products.

If P&G won’t listen to its own shareholders, then we’ll drum up a major consumer backlash so large they’ll be forced to pay attention. Help raise a resounding public outcry in defense of the boreal and demand that P&G stop flushing our last old-growth forests.