Tell Charmin: Nature’s calling, and she wants her forests back!

Procter & Gamble fuels a tree-to-toilet pipeline for its Charmin toilet paper brand that is impacting Indigenous communities, destroying the habitat of wildlife like the iconic boreal caribou, and eviscerating one of our best natural defenses against climate change.

Tell the CEO of Procter & Gamble to stop flushing the boreal forest down the toilet!

Photo: River Jordan for NRDC

Most consumers don’t know that their toilet paper probably contains pulp made from old-growth forests. That’s what Procter & Gamble is counting on as they use hundreds of thousands of tons of clearcut forest fiber from Canada’s majestic, climate-critical boreal forest every year.

P&G fuels a tree-to-toilet pipeline for its Charmin toilet paper brand that is impacting Indigenous communities, destroying the habitat of wildlife like the iconic boreal caribou, and eviscerating this unspoiled forest — one of our last great defenses against climate change.

But after a landslide majority of voting shareholders — 67 percent — called on P&G to pledge to eliminate deforestation and the degradation of intact forests from its supply chain, P&G instead increased the share of boreal fiber in its products.

If P&G won’t listen to its own shareholders, then we’ll drum up a major consumer backlash so large they’ll be forced to pay attention.

CTA

Your Message

Subject Stop fueling a tree-to-toilet pipeline in the boreal forest

Dear Mr. Moeller:

Message Body

As a consumer who cares deeply about our environment, I am appalled that Charmin toilet paper and other P&G tissue products are still being sourced almost entirely from virgin forest fiber trees, many of them from Canada's ancient boreal forest. And I am deeply concerned to learn that you have actually increased the share of Canadian forest fiber in your products in the last year

The Canadian boreal is home to hundreds of Indigenous communities as well as threatened wildlife like the iconic boreal caribou. Plus, the forest is an indispensable resource in the fight against climate change by storing vast amounts of carbon.

It's unconscionable that majestic, old-growth forests are still being cut down to make products that are used once, then unceremoniously thrown -- or flushed -- away.

I urge you to move quickly to ensure that you stop sacrificing this globally vital ecosystem and our climate for your products.

Until then, I will stand with NRDC in calling on you to stop destroying intact forests, respect Indigenous rights, protect caribou habitat, and take other critical steps toward true sustainability. Thank you.

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