Tell Procter & Gamble: Stop Flushing Forests for Profit

Procter & Gamble (P&G) is exploiting Canada’s boreal forest to make disposable tissue products like Charmin toilet paper and Bounty paper towels. This climate-critical forest stores massive amounts of planet-warming carbon and supports wildlife and Indigenous communities.

P&G now has a new CEO in place — so this is the moment to demand change. Tell P&G to stop forest degradation and commit to truly sustainable tissue products.

Send your letter to P&G’s new CEO now.

Tell P&G’s new CEO to commit to truly sustainable tissue products.

Heavy machinery and pile of clear-cut trees against a background of blue skies and green trees.

River Jordan for NRDC

Procter & Gamble (P&G), maker of Charmin, is one of the worst exploiters of carbon-rich, old-growth forests like the Canadian boreal for disposable, unsustainable tissue products.

More than 1 million acres of the Canadian boreal forest are logged every year in part to produce toilet paper, paper towels, and facial tissue. This climate-critical forest stores massive amounts of planet-warming carbon, supports Indigenous communities’ ways of life, and provides wildlife habitat.

While competitors like Kimberly-Clark have adopted policies moving away from sourcing fibers from old-growth and primary forests, thanks in part to public pressure from thousands of NRDC supporters like you, P&G has yet to do so.

As one of the world’s biggest toilet paper manufacturers, P&G has a critical role to play in saving the boreal. The company now has a new CEO in place — so this is the moment to demand change. Tell P&G to stop flushing our forests and commit to truly sustainable tissue products.

CTA

Your Message

Subject Chart a new course for more sustainable tissue products

Dear Mr. Jejurikar,

Message Body

I’m writing as a concerned consumer urging Procter & Gamble to end its reliance on climate-critical forests to produce tissue products like toilet paper, paper towels, and facial tissue.

Each year, more than 1 million acres of Canada’s boreal forest are cut down, in part to meet demand for disposable paper products. This forest stores enormous amounts of carbon, supports threatened wildlife like boreal caribou, and is the homeland of hundreds of Indigenous communities. When it is clearcut, carbon that has been locked away for millennia is released, worsening the climate crisis.

As one of the world’s biggest toilet paper manufacturers, P&G has a critical role to play in saving the boreal. I am extremely disappointed that P&G continues to lag behind its peers, like Kimberly-Clark, with irresponsible sourcing policies that drive forest degradation and exacerbate climate change. P&G’s Charmin Ultra Bamboo product proves that your company is capable of creating more sustainable alternatives; now, I’m asking your company to do more.

As P&G’s new President and CEO, you have a critical opportunity to lead. I urge you to commit to ending sourcing from old-growth and primary forests and to rapidly increase the use of recycled content and other truly sustainable fibers in P&G’s tissue products.

Consumers expect better. Please act now to protect irreplaceable forests and bring P&G’s tissue business into line with a livable future.

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